About Us

Our story began with family.

In 1999, our mother opened Nicety Shop & Salon, a small boutique rooted in care, quality, and thoughtful curation. Years later, she became an authorized U.S. retailer for FEILER — a brand she deeply admired for its craftsmanship and timeless charm. Through her boutique, she shared that appreciation with her customers, and with us.

Over time, we came to truly value FEILER products ourselves — not only for everyday use, but also as meaningful gifts. Their beauty, durability, and tradition resonated with us, and inspired the desire to continue sharing them with others, and one day, with our children.

Today, with her support and guidance, we are proud to carry this legacy forward under Kiko Liebelle. Together, we honor a family tradition rooted in beautifully made products and the joy they bring to everyday life.

From Nicety to Kiko Liebelle, our story is one of family, heritage, and thoughtful living. We invite you to join us and discover pieces made with care — meant to be used, cherished, and shared.

— The Kiko Liebelle Family

From the Heart

The Story Behind Our Name

Kiko is our daughter’s name. Liebelle (pronounced lee-bell) blends the German word lieb, meaning beloved, with belle, meaning beautiful.

Together, Kiko Liebelle is a name rooted in love, beauty, and meaning.

The Craftsmanship

A Legacy of Quality

To honor our mother’s legacy, we continue her partnership with FEILER — the gold standard of German textile artistry since 1928. Their world-renowned craftsmanship is the heartbeat of our collection, ensuring every piece is as enduring as it is beautiful.

Explore the FEILER Difference

Our Favorites

Let customers speak for us

from 4 reviews

Beautiful design and great quality. Washed well too.

Beverly
Beauty Cloth – Trachten (Blue)

I chose this as a gift for my friend who lives in Japan because this design isn't available there, which made it feel extra special.

Naoko
Beauty Cloth – Trachten (Blue)

Very quick response.

Naoko
Kiko Liebelle

Love it💕 It's so cute that I almost feel bad using it, but I still keep it in my bag all the time.
I use it as my handkerchief when I wash my hands in the restroom or during meals. It's both adorable and very practical.

Naoko
Beauty Cloth – Pink and Sweet